Becoming an Specialist

My father told me years ago, I think it was about mid-way through my 30-year career in hospital administration, that the way of the future is becoming a specialist in something.  He said that many years prior to the internet.  It turns out that it is the Internet itself that has made my father’s advice so relevant and true today.

I had always held myself out as being a generalist during my career.  It was the doctors, nurses, various therapists and even my administrative staff in human resources, finance etc. who were the specialists in their respective fields.  I should have taken my father’s advise because I not have specialized expertise in anything other than the very broad field of management, that some might consider specialized.  As an entrepreneur, however, I find it largely irrelevant.  There is just too much information to manage and vastly diversified markets to serve in today’s world.  The only way to compete is to develop a specific skill and identify a niche in some area to be successful.

Only this week have I chose to learn and become skilled in Google Adwords as a specialized expertise.  Once I accomplish that, I will bring that to my entrepreneurial endeavors.  Although I have only started, so far I am finding it enjoyable, which is another entrepreneurial enssential.  I will follow up in a couple weeks and discuss how I am doing.

Oscar Carter (212) 316-2271 http://www.oscarcarter.com

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